Andrew Fox

dotMailer

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PROJECT:

dotMailer Email Marketing App

CLIENT:
dotMailer

INVOLVED:

Interface Design

dotMailer is part of the dotDigitalGroup and one of the UK’s largest email marketing platforms.

I was brought on board to improve the user experience and to ensure that the interface is as easy to use as possible. The product has many advanced features over the competition and as such is a complex app. But like any interface, it is essential to prioritise the most important features whilst still allowing the lesser used ones to be intuitive.

After studying usage, we realised that the campaign creation process is one of the most important red routes. Not only is it the route that every user takes when creating and sending a campaign but it is also the most common journey that prospects take when test driving the product. So this was the main area of focus for quite some time.

My starting point was finding out from users how they were using the existing product as it was also just as important not to alienate the pros that were used to the system. There were a few bottlenecks where people left the journey so I designed a simple step process where people understood where they were at all times and didn’t deviate. I went through a cycle of prototyping and testing to refine the interface before creating polished comps and then integrating the changes to the beta version.

We are doing more user testing and refinement before the upgrade which will be available in the next major deployment. Phase two is to focus on improving interface personality to ensure the experience is not only really easy to use but also a pleasurable experience that people really love to spend time with.

STATUS:
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