Andrew Fox
Andrew Fox is a web designer based in London and Brighton. Find out about him, his work and ramblings here… Read more »
Kellogg’s Special K Club
PROJECT:
Kellogg’s Special K Club Planner Concept
CLIENT:
Max-TM/Kellogg’s
INVOLVED:
Strategy & Design
The challenge was to help Kellogg’s Special K consumers maintain their shape and lead a healthy lifestyle.
My role was to create a strategy and design a concept to facilitate this online.
Proposed Strategy & Design Concept:
1) Record or plan activities in the diary
This can be anything from food eaten, exercise done or how you feel.
2) Keep track of progress – are you doing well or can you do better?
Score a diary entry, green = good, amber = okay, red = not so good. Add as many entries per day as you like, the aim is to get an average green each day by balancing good things with the less good. As it’s down to you to set the score you can only be fair to yourself – so there’s no point in scoring a chocolate bar as green unless you have a reason to as you won’t be doing yourself any favours!
3) Support when you need it
Dynamic tips appear at login depending on the time of day. 4pm – “Fancy a chocolate bar? …why not have an apple instead?”
4) Support each other
Connect with your friends and share experiences, tips, exercise events and support in the K Club social network.
5) K Club is there when you need it
As Special K is about maintaining your shape but being free to enjoy yourself, K Club is a free tool to use when you need it. Dieting never lasts anyway so why punish yourself by tying yourself into a fixed plan?
STATUS:
Concept