Andrew Fox is a web designer based in London and Brighton. Find out about him, his work and ramblings here… Read more »
I’ve recently felt the need to reflect. What is the best way to actually go about designing?
A recent visit to New Designers 08 got me thinking. Here you find a load of new graduates in design from product design, graphics, furniture, architecture, interactive media etc. Some have great innovative design work, whilst others are not [...]
This may seem obvious to many but here’s my take on the basic steps of designing a web site (or any other design project for that matter). I deal with clients a lot and usually project manage jobs as well as design so this process is very client focused and aims to get the best [...]
PROJECT:
Consumer web site for Kellogg’s in Greece.
CLIENT:
Max-TM/Kellogg’s
INVOLVED:
Design & project management
Being at the heart of this job, I was tasked with understanding client and Greek consumer needs and designing a web site to highlight promotions, products, news and an engaging fun section for kids. During the project I liaised with the client presenting options for approval, [...]
PROJECT:
HSL Zuid Concept Presentation, Holland
CLIENT:
Mediasphere/Bombardier Transportation
INVLVOLVED:
Design & production
A short, sharp job with a tight deadline, I was asked to put together a multimedia presentation on behalf of Mediasphere Ltd for presentation of their HSL Zuid train design concept to the client Bombardier. Using story boards, I mapped out the flow of the presentation before designing [...]
PROJECT:
Gourmet Garden posters for the BBC Good Food Show
CLIENT:
Max-TM/Gourmet Garden
INVOLVED:
Design & Copywriting
The BBC Good Food Show is a great time to gain wider exposure and give consumers the chance to learn about and sample the product. Gourmet Garden’s latest marketing focus together with their fresh convenience was based on what many people don’t know about [...]
PROJECT:
Kellogg’s Medberg
CLIENT:
Max-TM/Kellogg’s
INVOLVED:
Design, Direction & Project Management
Medberg is a projector system which displays media content and performance data in a fresh and exiting way. Residing in the entrance of Kellogg’s Head Office, its target audience is Kellogg’s employees and visitors to the company.
Originally launched in 2005 as an interactive touch screen, the system became reliant on [...]
PROJECT:
Anna Neale Web Site
CLIENT:
Anna Neale/Half Full Glass Records
INVOLVED:
Design & Development
Singer Songwriter, Anna Neale wanted a new look for her web site to promote her new EP, “Handle With Care”. We decided distressed graphics combined with pretty vector vines was a good look and I put together this Flash site with gallery, musicglue downloads and links [...]
PROJECT:
Internal training and communication tool for Kellogg’s
CLIENT:
Max-TM/Kellogg’s
INVOLVED:
Design & project management
KID has been used by Kellogg’s since 2003 and I was recently privileged to lead the design on its redevelopment. Whilst KID had previously been used as a static information based tool, it was decided that it needed to be more targeted and stripped down so [...]
PROJECT:
Gourmet Garden 50p off Tube Wraps
CLIENT:
Max-TM/Gourmet Garden
INVOLVED:
Design & Direction
Gourmet Garden’s cardboard tube wrap mechanism was originally designed to enable a cost effective way of selling the product in the German and Spanish markets. As the main tube packaging is printed in English, this allowed us to easily translate, print and slip over the tubes for [...]
PROJECT:
Various micro sites for Frosties, Coco Pops, All-Bran, Special K, Corn Flakes.
CLIENT:
Max-TM/Kellogg’s
INVOLVED:
Design & Development
An extension of my design work for Kelloggs.gr, since 2005 I have been involved in designing and producing interactive promotional micro sites to communicate the latest promotion, competition, new product launch activity etc.
Micro sites involved designing interactive functionality such as mini [...]