Hello.

I'm Andrew, a user centered designer.



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About

Watching, listening and learning, I get to the bottom of wicked problems. I'm a design thinker and a keen collaborator. Pushing things forward, I strive for truth, beauty and the greater good.

I am User Experience Manager at dotDigital Group in London and have been helping to cultivate an Agile user centered approach within the team. Our products dotMailer, dotSurvey and dotCommerce to name a few, have been steadily gaining popularity over the past few years and have a reputation for being powerful and easy to use.

Outside of work, my girlfriend Rosalie and I have a penchant for cooking, traveling, skiing, music and film. We make the most of the Brighton life with our friends. You'll often catch us out and about.

Find out how I like to work »

Andrew Fox

Technique

One thing I have learnt over the last ten years as a designer is that no two projects can be approached in the same way. However a basic structure helps get the right design.

Design Technique - Insight, Strategy and Concept

1) Insight

Define business objectives, research & segment target users, observing what they do to bring context to the question trying to be solved.

2) Strategy

Plan scenarios and use cases to ensure the team and client alike have a solid foundation on which to base design decisions.

3) Concept

Brainstorm, sketch and prototype concepts while testing with target users to verify design effectiveness. This is usually a cycle of refinement.

See how I've applied this »

Portfolio

  • EasyEditor
    EasyEditor
  • Sightsavers International
    Sightsavers International
  • Kellogg's Med/CEE
    Kellogg's Med/CEE
  • Bombardier Transportation
    Bombardier Transportation
  • Gourmet Garden
    Gourmet Garden
  • Kellogg's Special K
    Kellogg's Special K

Some of the organisations I've been lucky enough to work with include:

  • Kellogg's
  • eBay
  • Sightsavers
  • Bombardier
  • Gourmet Garden
  • Halifax
  • Curzon Cinemas
  • World Duty Free
  • dotMailer
  • Pineapple
  • Qatar Airways